About Me.
I'm passionate about helping businesses unlock their true potential through strategic sales leadership.
With years of experience working with organisations of all sizes, I’ve developed a distinctive approach that blends process-driven methodology with innovative, big-picture thinking. I believe strong sales performance isn’t about quick wins or one-size-fits-all tactics. It’s about understanding what truly drives a business and building systems that support sustainable, long-term growth.
My mission is simple: to dig deep into the heart of your business, uncover what’s holding growth back (or what’s not being fully leveraged), and create clear, practical sales frameworks that fuel momentum and confidence.
I bring the expertise and mindset of a full-time sales leader, with the flexibility and adaptability that growing businesses need. Whether you’re refining your sales strategy, strengthening your processes, or preparing for your next stage of growth, I work alongside you to turn clarity into action.
If you’re looking for a sales partner who can think strategically, execute practically, and help your business grow with intention, you’re in the right place.
I bring the expertise of a full-time sales leader with the flexibility your business needs.
What sets me apart
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Strategic Focus
I don't just execute. I help you define and refine your strategy for long-term success
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Team Empowerment
Your team's success is my priority. I coach, guide, and support them to achieve their best
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Growth Mindset
Big blue sky thinking combined with practical execution to drive real, measurable results
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Proven Process
Solid, repeatable systems that create consistency and enable your team to excel
My Experience
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Start-Ups & Scale Ups
I’ve worked with early-stage and high-growth companies, helping founders and leadership teams build scalable sales strategies, prioritise growth initiatives, and implement practical systems that keep momentum going as the business expands.
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SMB & Mid-Market Organisations
For small to medium-sized businesses, I focus on strengthening commercial processes, clarifying sales direction, and building repeatable frameworks - ensuring growth is consistent and sustainable without adding unnecessary complexity.
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Enterprise Organisations
I bring experience from large, complex organisations where aligning strategy, process, and execution across multiple teams is critical. My work has helped enterprise clients streamline sales operations, improve performance visibility, and drive measurable growth outcomes.
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Cross-Industry Expertise
Across my career, I have worked with organisations across tech, finance and insurance, construction, not-for-profit, and health, bringing a versatile perspective that adapts to different business models, market dynamics, and customer needs.
FAQ
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I partner with founders, business owners, and leadership teams who want to accelerate growth, improve internal capability, or bring fresh strategic thinking into their organisation. My clients range from early-stage businesses needing structure, to established companies seeking sharper business development, clearer strategy, or leadership coaching.
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Every engagement starts with a discovery conversation to understand your goals, challenges, and current state. From there, I outline a recommended approach; this may be a short, intensive project, a longer-term partnership, or ongoing coaching support. I prioritise clarity, accountability, and measurable outcomes, so you always know what we’re working toward and how progress will be tracked.
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Your initial session is focused, practical, and designed to give you value straight away. We’ll discuss your objectives, identify immediate opportunities, and determine whether my approach aligns with your needs. There’s no obligation, it’s simply a chance to understand how I can support you and whether we’re the right fit.
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I don’t believe in template strategies. I take time to understand your market, team, internal processes, customer base, and commercial levers before building a plan. My work is grounded in data, experience across sectors, and a clear understanding of what will actually work in your specific operating environment. Everything is customised and actionable.
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Pricing varies depending on the level of support you need. Project-based, retainer, or coaching. After our discovery session, I’ll provide a transparent proposal outlining scope, deliverables, timeline, and investment. My goal is always to ensure the work delivers a clear commercial return, whether through growth, efficiency, or capability uplift.
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Typically, I can begin an engagement within 1–2 weeks, depending on current workload and project size. For urgent or time-sensitive pieces of work, I’ll do my best to accommodate a faster start. Once we confirm your scope, we move quickly; momentum is important.
